Your conference is a hotbed for content for many podcasts that your group could execute to engage your audience throughout the year.
That was just one of the solutions Will Curran explained during last Thursday’s Podcast 101: How to Add Podcasts to Your Program to Engage Your Audience presentation as part of the PCMA Gulf States Chapter afternoon on-line session.
Curran, who has the longest running podcast in the events industry, #EventsIcon, as well Event Tech Podcast and Event Brew, used his enthusiastic style to take the audience from the infancy of how to begin a podcast, to the types of topics to focus on, where to showcase the podcast and even what specific equipment to utilize.
Using his electronic white board and a shared Google doc, Curran helped explain and show how he started his first podcast, what he learned and where it has evolved today. Those examples and more allowed the audience to have an understanding of podcast options.
“Choose your own adventure,” said Curran, who suggested to start small and keep things simple. “Don’t overthink it.”
Curran suggested that planners could record all their general sessions and breakout sessions and those sessions could be edited into a number of podcasts that could span the entire year for the group.
“You have all the resources for a full year’s podcast in one meeting,” Curran said. “Once you do your editing, you could have all 52 weeks done relatively quick and then you are done. Make everything (all your content) count. Get the maximum podcasts.”
So how can you incorporate podcasting into your events? There are endless opportunities.
- General Session; record all sessions; trim out ‘housekeeping’ items
- Breakout rooms
- Create a pop-up recording studio at your event & interview a speaker
- Make everything count; maximize your podcasts
Want to learn more? Check out some of our presenter’s resources below.
Will Curran’s Resource Suggestions: