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Applying Lessons from Neuroscience to Enrich Event Storytelling

November 14, 2019 @ 11:30 am - 1:30 pm CST

Building on neuroscience principles for storytelling, Sourabh Kothari offers a deep dive on experiential
design for events. With a few strategic changes, event organizers can change attendee behaviors, content
retention, and drive attendees to action long after an event. This interactive session will use real-life
examples backed by cognitive science to create impactful, memorable experiences that move audiences
to action and build lasting relationships at events.

Learner Outcomes:
● Use the neuroscience behind narrative to create irresistible stories for your event
● Balance emotions with information to drive attendee engagement and build stronger relationships
● Evolve your agenda and session design to maximize personal interaction and impact


Sourabh Kothari is an entrepreneur, storyteller, and executive producer of Emmy-nominated programs.
For over 20 years, he has managed teams that drive digital and live experiences combining audience targeting, visual storytelling, content
marketing, and digital engagement for audiences across six continents. His teams have won numerous industry awards, produced hundreds of episodic video programs and more than 3,000 webcasts and webinars driving significant pipeline and over one million views on YouTube. He is committed to helping individuals and organizations
communicate, collaborate, and build relationships, and to bring people together by helping them understand themselves.


Pre-registration for this event has closed. Limited onsite registration may be available.


Information is tentative and subject to change. 

Thank you to our sponsors



The PCMA Gulf States Chapter has been designated a CMP Preferred Provider of quality education eligible for CMP recertification credit.This program has been submitted to the Convention Industry Council for CMP Preferred Provider review. The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Convention Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.


November 14, 2019
11:30 am - 1:30 pm
Event Categories:
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Live! By Loews
1600 E Randol Mill Rd
Arlington, TX 76011 United States


PCMA Gulf States Chapter


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Nann PhilipsApplying Lessons from Neuroscience to Enrich Event Storytelling