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March 20: The Impact of Design Thinking on Events and Conventions

March 20, 2019 @ 11:30 am1:00 pm CDT

Keeping Humans at the Heart: The Impact of Design Thinking on Events and Conventions

SPEAKERS: Dana Freker Doody, VP Communications & PR and Pia Saxena, Design Lead, The Expo Group

Design thinking can and should elevate every aspect of events and conventions.  With it, planners can deepen connection and drive engagement. By tuning into the needs of human beings, design thinkers are able to craft compelling experiences across multiple days or for one-time events. In this interactive lunch & learn session, you will:

  • Discover the principles of design thinking
  • How to apply them during the planning process
  • What questions to be asking yourself and your vendor partners about increasing engagement


Member Business Event Professionals Free
Non-Member Business Event Professionals
Non-member Business Event Professionals may select one complimentary registration in 2019 calendar year; all others are $25. Restrictions apply.
Free or $25


Member Supplier Event Professionals

Non-Member Supplier Event Professionals

$40 before 3/13

$50 before 3/13



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Audio-Visual Sponsor

Venue host


Dana Freker Doody is Vice President, Communications and Public Relations for The Expo Group, committed to Helping People Perform at a Higher Level. She oversees internal and external communications programs, creating content, innovating experiences and building community. She is the co-host of The Exposure Podcast. Dana is a founder of #ExpoChat and the board of the Association for Women in Events. She serves the industry by presenting new ideas at meetings and conferences and by volunteering for the Professional Convention Management Association. Dana has worked at The Expo Group for 18 years and has previous experience at Disneyland and The Dallas Morning News. She earned Bachelor of Arts degrees in History and Journalism from Southern Methodist University.


Pia Saxena is a Design Lead for The Expo Group.  She brings close to 20 years of creative experience in art direction, exhibits, experiential design, branding and leadership.  She is passionate about putting years of strategic, client-focused and consumer-centric experience to work to bring your brand to life.  She earned two Bachelor of Arts degrees in Communication – Journalism and English Literature.



The PCMA Gulf States Chapter has been designated a CMP Preferred Provider of quality education eligible for CMP recertification credit. This program has been submitted to the Convention Industry Council for CMP Preferred Provider review.

The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Convention Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.


March 20, 2019
11:30 am– 1:00 pm CDT
Event Categories:
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PCMA Gulf States Chapter
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City Cafe
5757 W Lovers Ln
Dallas, TX 75209 United States
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(214) 351-2233
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