Authored in partnership between PCMA & Kalahari
Meet Gino Marasco, Vice President of Sales at Kalahari Resorts & Conventions, a dynamic force behind one of the nation’s most distinctive event destinations. With a year under his belt at Kalahari, Gino is already making waves, especially with the launch of the company’s new National Sales Organization. This expansion comes at an exciting time as Kalahari prepares to open its fifth resort in Spotsylvania, Virginia in November 2026. The national sales presence will play a key role in driving growth and delivering unforgettable experiences for Group clients across all Kalahari Resort locations.
The Kalahari Difference
Kalahari Resorts & Conventions sets itself apart by offering an all-under-one-roof experience that redefines convenience for planners and attendees. As a family-owned and operated business with a strong philanthropic backbone, Kalahari delivers more than just event space, it creates immersive experiences. With over 200,000 square feet of flexible convention space, exceptional onsite dining options, a wide range of team-building options and entertainment activities, and unmatched convenience, Kalahari offers an end-to-end event solution for meetings, conferences, or tradeshows, all in one place.
The Round Rock, Texas location is particularly noteworthy, having earned the prestigious AAA Four Diamond rating—an accolade that reflects Kalahari’s commitment to upscale style and amenities, with a superior level of services. It’s a true testament of their commitment to providing an exceptional guest experience. and superior guest service.
A Rich History with a Unique Inspiration
The story behind Kalahari’s founding is as inspiring as its offerings. Todd Nelson, the company’s founder, grew up on a farm in Wisconsin Dells and began working a wide range of jobs at the age of 15. From an auctioneer to driving a beer truck, nothing was out of the question to help support his family. A year out of high school, he married his wife, Shari, and at the age of 20 purchased a bar with his brother-in-law. Two years later, he bought the building across the parking lot, turning it into Pizza Pub, a still-popular Wisconsin Dells restaurant. In the mid-1990s, Nelson visited Africa for the first time – the culture, spirit, craft and artistry he saw there struck a chord in the young entrepreneur and inspired him to design a waterpark that reflected the beauty of African cultures. As the Wisconsin Dells began to develop into today’s “Waterpark Capital of the World,” Nelson built the first Kalahari Resort in 2000, establishing what would become a premier name in meetings and conventions.
Who They Love Working With
For Gino and his team, the best partnerships are with clients who value smooth planning, clear communication, and creative flexibility. The team loves helping guide planners on their journey through a wide range of options to bring their vision to life. Whether it’s a corporate meeting, tradeshow, or a milestone celebration, they’re passionate about delivering first-class service and creating experiences that go beyond the ordinary.
Industry Trends to Watch
Gino and his team are encouraged by the renewed confidence in in-person events. Planners and attendees alike are embracing the unique value of face-to-face connection, recognizing that live meetings and experiences drive stronger engagement and measurable ROI. While virtual and hybrid formats still have their place, the energy and impact of gathering in person is more appreciated than ever.
Staying Ahead of the Curve
Kalahari Resorts & Conventions remains forward-thinking by delivering exceptional value and experience without sacrificing quality. Kalahari clients are often surprised to learn they offer an all-inclusive package, featuring complimentary Wi-Fi in guest rooms and meeting spaces, free self-parking, and up to four (4) guest passes for registered guests to access their indoor waterpark. Their cutting-edge onsite A/V technology and full-service support make the planning process simpler—and the results unforgettable. It’s all part of their commitment to making planning simpler and experiences more memorable.
Advice for Planners
Gino’s advice is simple: “Come with a big vision – because we’re ready to go beyond to bring it to life. We don’t just provide a space, we deliver an immersive, full-service experience from the moment you arrive. The more you lean into our all-under-one-roof offerings and collaborative approach, the more impactful – and effortless – your event will be.”