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Leveraging PR & Media Relations to Amplify Your Events

September 12, 2018 @ 11:30 am - 1:30 pm CDT

As business event professionals, all of us would like to take our PR strategy to the next level. And who better to help us do that than a media insider? Former Emmy Award-winning TV reporter Jeff Crilley will share the secrets to getting good news stories that even many seasoned PR pros don’t know.

Jeff believes in combining learning with laughter. His charismatic speaking style lends itself perfectly to this fun, interactive, information-packed talk. Takeaways include:

-How to come up with stories the media will love
-The best and worst times for news coverage
-How to keep your press releases from getting thrown away
-How to handle negative news
-How to become the “expert” in your field the media will call for a quote
-How to keep reporters coming back for more

$40 Members
$50 Nonmembers
Bring a planner guest for free! Rates increase Sept 5.

Register now


Jeff Crilley retired from TV news after 25 years in the business to start Real News Public Relations, a PR firm staffed exclusively with award winning journalists. During his news career, Jeff made hundreds of national news appearances including CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show.

He has been recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliners Award, the Edward R. Murrow Award, the Thurgood Marshall Award and in 2004 was named by the Texas Associated Press, “The Best TV Reporter in the state.”

Real News Public Relations is the country’s first all-journalist PR firm, staffed exclusively by experienced, award-winning reporters, editors, and producers. Beyond seeking news coverage, Real News PR also provides full service video production, search engine optimization, social media strategy and implementation, web design, podcasting, as well as a professional speaker’s bureau.


The PCMA Gulf States Chapter has been designated a CMP Preferred Provider of quality education eligible for CMP recertification credit. This program has been submitted to the Convention Industry Council for CMP Preferred Provider review. The use of the CMP Preferred Provider Pre-Check logo is not an endorsement by the Convention Industry Council of the quality of the session. This logo means that this session has met the criteria to be pre-approved for CMP certification credit.



September 12, 2018
11:30 am - 1:30 pm
Event Categories:
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PCMA Gulf States Chapter


Registration System URL


Alamo Drafthouse Cinema
100 S Central Expy #14
Richardson, TX 75080
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Nann PhilipsLeveraging PR & Media Relations to Amplify Your Events